I did something similar for a good friend of mine from Slovenia who runs a WordPress WooCommerce shop for honey and bee products. He unfortunately didn’t have the financial resources to invest in any serious SEO, so I focused on making sure the entire shop had a solid SEO URL structure. The URLs for the product categories were also set up very well, and each product had lots of detailed attributes that could also be used as filters in the search function.
One unique thing about his shop was that we categorized all products by batch number. That way, visitors could see exactly from which region, at what altitude, and what type of plants were in bloom (like chestnut trees). We even included lab test results for each batch, so it was very well thought-out.
Like the post above me mentioned, we also created a lot of handwritten blog posts related to honey, beekeeping, various medicinal aspects, recipes with honey, etc. He didn’t just sell 12 different types of honey (e.g., meadow honey, chestnut honey, creamy honey enriched with moringa, raspberries, etc.), but also unique products like soaps made from honey and donkey milk. He really had some special and niche products that the big shops didn’t carry.
We wrote a lot of posts that each focused on a specific topic connected to his products. We made sure everything was well interlinked. He then registered the website on Google Maps and similar platforms, added the URL there, and got some basic social signals, like a Facebook page, an X (Twitter) account, Instagram, LinkedIn, etc. That was pretty much it. And now he’s ranking #2 for his main keyword and sits at #1 for about 95% of 20–30 different long-tail keywords. It really paid off.
We spent almost four months working on everything, from taking our own product photos to writing the product descriptions and blog posts by hand. Each post had a table of contents, at least 1,400 words, and ideally some self-made videos to go with them, plus all the images. Google loves that kind of effort, and even without tons of backlinks, you can achieve some great results.
I don’t know if it was just luck, but the competition in my friend’s niche was pretty intense, especially considering that Slovenia is known worldwide for honey production and beekeeping. There’s a whole economy and history tied to it that goes back hundreds of years.
